1) La Base de la Pyramide : la Marque
C’est la façon dont vos clients perçoivent votre entreprise et votre marque  . Cette base est le résultat de l’histoire de votre marque, de la façon dont l’entreprise et la marque se sont construites. C’est le socle sur lequel votre eStratégie va se construire.

2)Le second étage de la pyramide : le Site
On n’est plus dans la réalité des choses mais déjà dans la construction du message qui va être véhiculé. Votre site web est la « vitrine » online de votre entreprise et de votre marque. La construction de votre message dépend à ce niveau :
-du design de votre site (ses couleurs, son érgonomie, ..)
– de sa structure (sitemap, tunnel de conversion, …)
-de son contenu (ligne éditoriale, balises renseignées, code « propre » et lisible, …)
-de son référencement (la façon dont votre site se rend visible sur le web)
Ces quatre éléments peuvent directement affecter la façon dont votre marque est perçue.

3) La troisième couche de la pyramide : Développement de contenu et linking
Ici on parle qualité plus que quantité. On est presque (j’insiste sur le presque) dans le Story Telling de la marque. Si les 2 1eres couches étaient « racines » et « branches » alors à ce niveau on est au « fruit » ou en tout cas à la fleur.
Ici on parle de marketing, de communication, on commence a parler d’écosystème autour de la marque et de l’entreprise.
Un bon SEO manager sait qu’il faut mixer des liens de qualité basse pour un input massif mais que la finalité est de construire un écosystème de liens de qualité

4) Le sommet : Managment de la réputation et du Social Marketing
Le Social Marketing et la gestion de la e-reputation est la partie visible de l’iceberg. A ce niveau, on est dans ce que d’aucun appellent le web2.0, le web participatif où la marque « se donne en pature » aux internautes consommateurs. Pas d’amateurisme à ce niveau, car l’interaction avec l’internaute est porteuse de développement de business fort mais aussi de retours négatifs (bad buzz) qu’il faut gérer.  Une « boulette » en social marketing peut défaire une réputation en quelques post ou clics (Voir Nestlé ou Malabar par exemple)

Source : level343.com

A great and useful gaming metrics A-Z!

Source: Justin Johnson, chief technical officer of game analytics firm Playmetrix

Gaming metrics is still a young field of analysis with a multitude of approaches taken by service providers and developers/publishers alike. Even so, the world of gaming metrics comes with its own panoply of terms, definitions and acronyms. Many of these terms have roots in internet marketing although some are from further removed fields – for example K-Factor is a term borrowed from Virology.

In this article are common terms and acronyms in use along with a description that will shed light on what they are and what they mean.

Events

An event is a discreet record of activity logged by the game and usually sent to a remote analytics system, in our case the Playmetrix collector server network. Examples of an event could be when a player starts or finishes a game (session events), upgrades inventory items, gets a reward or enters a particular game area or level. A metric analysis system can then digest these events – usually in their millions – and produce meaningful time series visual data in the form of charts and tabled reports.

Uniques

Uniques are a useful term for talking about events when it only matters that the event happens at all – the frequency of the event is not significant. For example, if we ask the question ‘how many players turned up today?’ it doesn’t matter whether a particular player played once or several times. We’ll just treat the fact that they turned up at least once as a unique count. Another example might be ‘how many players played the haunted house level this week?’ A particular player may have played that level several times during the week but we only want to count that once.

DAU

DAU is an acronym for Daily Active Users. It is the unique number of players that played your game in a 24 hour period. It doesn’t matter if a particular player plays your game several times in this period – their attendance is counted only once. A graphed visualisation of this metric gives a good indication of daily activity. At Playmetrix we use a variation where the ‘U’ stands for ‘Uniques’ rather than ‘Users’ and we generate this metric for all known events.

WAU

WAU is an acronym for Weekly Active Users. It’s calculated in exactly the same way as the DAU except the time period is now 7 days rather than 24 hours. Interestingly, the metric is not as commonly used as DAU and MAU, although obtaining visibility on a 7 day period is useful in practice.

MAU

MAU is an acronym for Monthly Active Users. This metric also is calculated in the same way as DAU and WAU except that the period is now 30 days. A 30 day period is a good mid-term range for viewing metric data and making decisions based on subsequent analysis. With this metric you’re now recording whether a player attends at least once in the month. As with DAU, at Playmetrix we use a variation where the ‘U’ stands for ‘Uniques’ rather than Users and we generate this metric for all known events. That means we can produce an MAU graph for a specific game event rather than player attendance alone.

DAU/MAU Ratio

This is a ratio calculated by dividing the DAU by the MAU. Converted to a percentage, it answers the question ‘what percentage of my monthly players turn up each day?’ For example, given a MAU of 600,000 and a DAU of 30,000 gives 0.05, that’s 5 per cent of the total monthly players turning up each day. The target values for this metric can be fairly subjective but top Facebook games look to hit 25 per cent and higher. It’s been cited that reaching 15 per cent is one of the indicators that the game is ‘sticky’, has a low enough churn rate and is viable for increasing advertising spend. At 15 per cent plus, the game will hold onto players long enough to ensure healthy growth with low attrition.

ARPU

The Average Revenue Per User is calculated by dividing total revenue by the total number of players. Seems simple enough but it becomes interesting when you have a section of your player base that doesn’t pay anything – for example the players joining a freemium game, or those that are on a free trial period. The ARPU gives you an idea of the revenue generated by your entire player base, apportioned to each player, and may be reported using time periods. For example, what was our ARPU last month? What’s our ARPU so far this year?

ARRPU

We may be interested in finding out the revenue generated from each paying player and this is where the Average Revenue Per Paying User metric comes into play. This is calculated by dividing total revenues by the number of paying players. Unlike the ARPU calculation, we ignore the free and trial players in this calculation as they don’t contribute directly to revenue.

LTV

Lifetime value of a player refers to the amount of revenue attributed to an on-going relationship with a player. That is, given a single player, how much have they spent with us from the time they first played our game? A prime use of this metric is in calculating what our acquisition costs are in relation to it. For example, if the LTV is significantly lower than our customer acquisition cost then we have a problem! In this case we’re not earning enough revenue from customers to account for the acquisition spend in obtaining them in the first place. The LTV can be calculated as: Monthly ARPU x Lifetime of player in months. We can integrate K-Factor using a first order approximation to give the LNV (Lifetime Network Value) which takes into account the other players that a player may invite via viral channels: 1 / (1-k) x Monthly ARPU x Lifetime of player in months where ‘k’ is the K-Factor (see below).

K-Factor

K-Factor is a measure of virality for applications/games that utilise viral methods for player acquisition.  Given a customer base (C), number of invites sent (S) and % of invites accepted (A), K is calculated as (S x A) / C.  If K is lower than 1 then your player acquisition is decreasing exponentially, a value of 1 implies steady state and K of greater than 1 indicates exponential player acquisition.

Durations

Duration refers to a time between game events – often ‘start’ and ‘end’ event types. It is used to answer questions of the nature ‘how long did the player do x for?’ For example, ‘how long did it take the player to complete level 5?’ or ‘how long did it take for the player to get the reward after purchasing an item?’ Measuring player behavioural durations indicates whether players are acting within the timelines that we expect them to.

Sessions

A session starts when the player starts to play the game and finishes when they decide to do something else. Sessions tell you how frequently a player plays your game (three times a day, six times a month etc) and by measuring the duration of sessions we can work out the average time that they spend playing the game in any given period. Sessions give a very useful high level metric for game activity and engagement. The end of session is usually marked by a period of event sending inactivity. For example, if a game hasn’t sent any events for the last 30 minutes then we can assume that the session has ended. This has the effect of quantizing session durations. Only if the game has a persistent socket connection to the metric servers is it possible to detect precise session end times upon disconnect but as most metric systems are REST based, that is they send simple web requests to log events, this is usually not the case.

Conversions

One of the main reasons for using metrics is to refine your game to deliver better entertainment to players. As an entertainment experience your game should have high level objectives that you wish the player to fulfill. The purpose or objectives of the game can be design related (‘we want our players to finish all levels/build a city/make friends’) and they can also be financial (‘we want the player to buy virtual goods after finishing level 1’ or ‘we want the player to subscribe after a free trial’). Either way, you’re wanting your players to convert from one state to another, from inexperienced to experienced, from free to paying etc. That’s a conversion.

Funnels

A funnel is a multi-stepped filter where a given number of units (often a unit is a player in game metrics) start out at the first step and are then filtered away in subsequent steps. Each step is illustrated in the funnel graph along with the number of players that make it to each step. The number of players associated with each step can also be shown as a percentage – either a percentage of the whole or the percentage of players from the last funnel step. Each funnel step can be specified with appropriate filtering logic leading to a final conversion figure at the last step. For example, we may have 543,343 players at the top of the funnel but only 12,000 are present at the last step yielding a 2.2per cent conversion. A funnel may be set up to show conversion for financial game transaction event or they may be set up to show pure game play conversions. For example, ‘how many people got to level 10 (1st Step), then how many bought the big gun (2nd Step) and then finally how many
went on to kill the end of level boss (3rd Step).

Cohort Analysis

A cohort is defined as a group of players who share common attributes. Cohort analysis provides the ability to track the churn/attrition rate of these players. Cohort charts are often represented as a two dimensional matrix showing a time period split into smaller division along each axis. The cells of the matrix contain the player count. For example, a row of the Cohort chart for a six week period, split into weeks, will show the player counts at week one through week six.  The player count will decrease in each column cell along the row showing our attrition rate from the count at week one. The next row will show week two to week six, the next will show one week three to week six and so on. A Cohort chart gives detailed figures on player attrition although in Playmetrix we can calculate Cohort analysis for any given custom event, not just attendance. This allows the measurement of game feature adoption and repeat play.

Split Testing

Sometimes called multi-variant testing or A/B testing (although we might be splitting on A,B,C and D!), Split Testing is a feature optimising technique. It’s implemented by randomly providing the player with a differing version of a particular feature and then measuring the effectiveness of that version. It may be purely cosmetic – for example one kind of button style against another – or it may be a split on player interface features or even deeper game mechanics. The important thing is that the effectiveness of each variant is measured and, at some point in the future, based on effectiveness, a split can be chosen as the surviving eature/version. Applied effectively, this technique allows a game or app to be continuously refined
according to majority player tastes and preferences.

Customer acquisition is one of the biggest challenges on Facebook.

Since Facebook shut down the flow of viral customers (or, as some call it, stopped the wall spam), companies have had to spend significant money on acquiring new users. Some reports suggest that Zynga is spending $100 million a year on Facebook marketing. (According to Raf Keustermans, former marketing director of Playfish).

But if you’re modelling a social game on Facebook, how much should you put in for customer acquisition?

Dallas Snell, co-founder and head of development at Richard Garriott’s Portalarium has an answer. He told AdAge:

“Last year, Mr. Snell said he could buy an ad for 15 cents to 20 cents a click, but now, those same ads are costing as much as $2 a click — and not getting much action. In the first six months of his game release, Mr. Snell said Portalarium spent around $50,000 on Facebook advertising.”

That’s $2 CPC, not per customer. So if you are only managing to convert 10% of clicks to players, your CPA is $20. And then you need to convert those people to payers…

(Interestingly, on the third page of the article, Dallas says that he spends $1 per paying customer on Facebook. Impressive, given the numbers above)

It’s pretty tough out there. If you need to spend that much money on marketing, you better have a good retention and monetisation strategy.

Otherwise, you’ll be pouring marketing money into a bottomless pit.

Source: Nicholas Lovell http://www.gamesbrief.com/2011/05/how-much-does-it-cost-to-acquire-a-facebook-customer/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+GamesBrief+%28Latest+News+from+GamesBrief%29

I found this great article about the many tools I could use to monitor my social media strategy:

If you want to know what’s happening in the social web you need monitoring tools. Before you get out your credit card and start to spend money try out some of the free social media monitoring services. This way you get a taste of what is available and if you need paid services.

In the Group A are the services that I use regularly or seem interesting to check out immediately. The Group B is an alphabetical list of tools for you to play with. Here we go:

seesmic 48 Free Social Media Monitoring ToolsSeesmic

Twitter account: seesmic
Seesmic is a suite of social media management and collaboration tools that provide everything to build their brands online. Seesmic has applications on every platform, including mobile, and a marketplace of third-party plugins. Seesmic gives you social media monitoring, updating and engaging in real time.

hootsuit 48 Free Social Media Monitoring ToolsHootSuit

Twitter account: HootSuite
Monitor and post to multiple social networks, including Facebook and Twitter. Create custom reports from over 30 individual report modules to share with clients and colleagues. Track brand sentiment, follower growth, plus incorporate Facebook Insights and Google analytics. Draft and schedule messages to send at a time your audience is most likely to be online. HootSuite has the dashboard for your iPhone, iPad, BlackBerry and Android.

postrank 48 Free Social Media Monitoring ToolsPostRank

Twitter account: postrank
Postrank has two tools. The PostRank Analytics (https://analytics.postrank.com/) gives you insight about your sites engagement scores and. Social engagement analytics covers over 20 of the top social networks. Find out who are your influencers, which content drives engagement, what posts are most impostant. And the best part is that you can also monitor your comperirors. You can connect PostRank with your Google Analytics to get even better results. PostRanks top ranked content (http://www.postrank.com/main) helps you to find most important blogs on any topic, use it to monitor your competition

socialmention 48 Free Social Media Monitoring ToolsSocial Mention

Twitter account: socialmention
Social Mention is a social media search and analysis platform that aggregates user generated content into a single stream of information. It allows you to track and measure what people are saying about you, your company, a new product, or any topic across the web’s social media landscape in real-time. Social Mention monitors over one hundred social media sites.

socialpointer 48 Free Social Media Monitoring ToolsSocialPointer

Twitter account: socialpointer
SocialPointer is a real-time social media marketing platform for marketing agencies and individuals, It enables them to track, monitor and respond in real-time to relevant social mentions and user conversation. SocialPointer lets you monitor, listen, respond and engage.

socialseek 48 Free Social Media Monitoring ToolsSocialSeek

Twitter account: socialseek
Get all the latest tweets, news, videos, photos, and more on any topic you want in one place. There’s a Socialseek site for everything and you can even make your own. I found some of the news sources other tools missed.

twazzup 48 Free Social Media Monitoring ToolsTwazzup

Twitter account: twazzup
Twazzup is real-time news platform. It allows you to filter the news out of live Twitter content. It’s useful for understanding who are the influencers on a given topic and what are to trending sources.

twittercounter 48 Free Social Media Monitoring ToolsTwitterCounter

Twitter account: Twitter
Twitter Counter is the number one site to track your Twitter stats. Twitter Counter provides statistics of Twitter usage and tracks over 14 million users. Twitter Counter also offers a variety of widgets and buttons that people can add to their blogs, websites or social network profiles to show recent Twitter visitors and number of followers.

wildfire monitor 48 Free Social Media Monitoring ToolsWildfire Social Media Monitor

Twitter account: wildfireapp
Measure your performance. Glean insights about the growth of your social media fanbase on the leading social networks. With daily tracking, you have visibility into growth trends small and large. Gauge your social media success against others in your industry by comparing your follower bases across the leading social networks. Alert system will inform you of meaningful trends and activity that’s relevant to your social presence.

Group B

addictomatic 48 Free Social Media Monitoring ToolsAddictomatic

Twitter account: addictomatic
Addictomatic searches the best live sites on the web for the latest news, blog posts, videos and images. It’s a tool to keep up with the hottest topics, perform ego searches and get info on what’s up, what’s now or what other people are feeding on. You can personalize your results dashboard and keep coming back to your personalized results dashboard for that search. News pages provide the latest headlines on topics such as entertainment, politics, shopping, sports and more.

blogpulse 48 Free Social Media Monitoring ToolsBlogpulse

Twitter account: blogpulse
BlogPulse is an automated trend discovery system for blogs. BlogPulse applies machine-learning and natural-language processing techniques to discover trends in the world of blogs. Different searches include basic, advanced, trend, URL and conversation tracker.

boardreader 48 Free Social Media Monitoring ToolsBoardreader

Twitter account: boardreader
BoardReader allows users to search multiple message boards simultaneously, allowing users to share information in a truly global sense. Boardreader is focused on creating the largest repository of searchable information for our users. Users can find answers to their questions from others who share similar interests. Our goal is to allow our users to search the “human to human” discussions that exist on the Internet.

boardtracker 48 Free Social Media Monitoring ToolsBoardtracker

Twitter account: BoardTracker
Discover the influencers, monitor and protect your brand and reputation, find and engage your customers and critics. BoardTracker is a forum search engine, message tracking and instant alerts system designed to provide relevant information while ensuring you never miss an important forum thread no matter where or when it is posted.

cotweet 48 Free Social Media Monitoring ToolsCoTweet

Twitter account: cotweet
Free version is for individuals and organizations that manage a small number of Twitter accounts and need only basic features to engage and manage their conversations. Free version includes scheduling, conversation history, email notifications containing your latest mentions, team collaboration tools and access to Twitter follower profiles.

facebook 48 Free Social Media Monitoring ToolsFacebook Search

Twitter account: facebook
Facebook search is notoriously bad and will not find much, but if you have nothing else to do then give it a shot. It relies heavily on your social graph so the results you get may not be meaningful for your target audience.

google alerts 48 Free Social Media Monitoring ToolsGoogle Alerts

Twitter account: Google
Google Alerts are email updates of the latest relevant Google results (blogs, news, etc.) based on your searches. Enter the topic you wish to monitor, then click preview to see the type of results you’ll receive. Some handy uses of Google Alerts include: monitoring a developing news story and keeping current on a competitor or industry.

google blog search 48 Free Social Media Monitoring ToolsGoogle Blog Search

Twitter account: Google
Whether you’re looking for Harry Potter reviews, political commentary, summer salad recipes or anything else, Blog Search enables you to find out what people are saying on any subject of your choice. Your results include all blogs. The blog index is continually updated, so you’ll always get the most accurate and up-to-date results.

google trends 48 Free Social Media Monitoring ToolsGoogle Trends

Twitter account: gtrendz
Trends allows you to compare search terms and websites. With Google Trends you can get insights into the traffic and geographic visitation patterns of websites or keywords. You can compare data for up to five websites and view related sites and top searches for each one.

howsociable 48 Free Social Media Monitoring ToolsHowSociable

Twitter account: howsociable
Free monitoring tool for measuring your brands or keywords using 32 social networking sites. HowSociable provides a simple way for you to begin measuring your brand’s visibility on the social web.

icerocket 48 Free Social Media Monitoring ToolsIcerocket

Twitter account: icerocket
Blog Tools, create your own Trend Graphs with the IceRocket Trend Tool. Enter keywords to see mentions trended over time. Trend Tool, enter items to see mentions trended over time. Enter up to five queries under Trend Terms. Type in the label you would like associated with each query under Display Labels. Search tool for blogs, web, Twitter, Facebook, news, and images.

klout 48 Free Social Media Monitoring ToolsKlout

Twitter account: klout
Klout’s mission is to help every individual understand and leverage their influence. Klout measures influence in Twitter to find the people the world listens to. It analyzes content to identify the top influencers.

mentionmap 48 Free Social Media Monitoring ToolsMentionmap

Twitter account: asterisqdataviz
Explore your Twitter network. Discover which people interact the most and what they’re talking about. It’s also a great way to find relevant people to follow. The visualization runs right in your browser and displays data from Twitter. Mentionmap loads user’s tweets and finds the people and hashtags they talked about the most. In this data visualization, mentions become connections and discussions between multiple users emerge as clusters.

monitter 48 Free Social Media Monitoring ToolsMonitter

Twitter account: monitter
It’s a twitter monitor, it lets you monitor the twitter world for a set of keywords and watch what people are saying. Just type three words into the three search boxes and within seconds you’ll start seeing relevant tweets streaming live.

nutshellmail 48 Free Social Media Monitoring ToolsNutShellMail

Twitter account: NutshellMail
NutshellMail lets you organize, monitor, and interact with all your social networks from a consolidated email digest delivered directly to your favorite inbox on a schedule that you choose. Nutshellmail supports Facebook, Twitter, LinkedIn, MySpace, and Ning.

omgili 48 Free Social Media Monitoring ToolsOmgili

Twitter account: omgili
Omgili Buzz Graphs let you measure and compare the Buzz of any term. The Buzz is the percentage of the term out of the total number of discussions Omgili covered on a specific date.

quarkbase 48 Free Social Media Monitoring ToolsQuarkbase

Twitter account: quarkbase
You can find out how good a site is, get comprehensive website details, discover competitors and analyze them. One can call Quarkbase ‘whois on steroids’ or ‘imdb for websites’, which provides detailed website information like people, traffic, similar sites, social comments, description, social popularity and much more.

samepoint 48 Free Social Media Monitoring ToolsSamepoint

Twitter account: samepoint
SamePoint.com tracks millions of conversations, taking place across in blogs and social media sites. SamePoint converts discussions into web pages, or permalinks, and organizes them within a tag cloud. SamePoint can serve as the nexus where the conversations meet, providing a single place for all discussions on a specific topic.

sharedcount 48 Free Social Media Monitoring ToolsSharedCount

Twitter account: yahelc
Track your shares, likes, tweets, and more. Enter a web address of a page and find out how much it has been shared in different social networking and bookmarking sites. Currently includes Facebook, Twitter, Digg, LinkedIn, Google Buzz and StumbleUpon.

socialoomph 48 Free Social Media Monitoring ToolsSocialOomph

Twitter account: socialoomph
Schedule tweets, track keywords, extended Twitter profiles, save and reuse drafts, view @mentions and retweets, purge your DM inbox, personal status feed — your own tweet engine, unlimited accounts.

steprep 48 Free Social Media Monitoring ToolsStepRep

Twitter account: steprep
StepRep provides an overview of the conversations people are having about your business online. Anytime your business is mentioned, anywhere on the web, you’ll hear about it. Sources are scanned continuously to bring you the most complete and up-to-date data on how your business is perceived. The data is broken down and analyzed in reports that can help you target your marketing and increase your online customer engagement.

surchur 48 Free Social Media Monitoring ToolsSurchur

Twitter account: surchur
Surchur is the ultimate dashboard to right now. The surchmeter shows you how popular a keyword is on different sources: surchur, blogs and twitter.

technorati 48 Free Social Media Monitoring ToolsTechnorati Blogsearch

Twitter account: technorati
Search Technorati and note the authority and rank of the blogs listed in the results. Authority measures the site’s standing and influence in the blogosphere. Rank shows what position this authority gives the site. It is not a very good tool for lesser known blogs as it misses a lot of great sites.

tinker 48 Free Social Media Monitoring ToolsTinker

Twitter account: tinker
Tinker helps you stay on top of your favorite events by showing you the latest buzz from Twitter and across the social web. Create or follow an event stream by choosing a keyword. An event could be anything: the Oscars, a new iPhone release, a movie premiere, a book launch, or a Superbowl party. Tinker also lets you search for the top news, topics and places people are talking about.

tiptop 48 Free Social Media Monitoring ToolsTipTop

Twitter account: twittiptop
TipTop Search is a Twitter-based search engine that helps you discover the best and most current advice, opinions, answers for any search, and also real people to directly engage and share experiences with. A search on any topic reveals people’s emotions and experiences about it, as well as other concepts that they are discussing in connection with the original search.

topsy 48 Free Social Media Monitoring ToolsTopsy

Twitter account: topsy
Topsy is a real-time search engine. Topsy indexes and ranks search results based upon the most influential conversations millions of people are having every day about each specific term, topic, page or domain. Topsy’s algorithms identify influencers for any searchable criteria, using these influence calculations to rank results. It displays results for related terms and articles, trending topics, identifies experts (influencers) and shows you trackback pages for everything in its index.

trendistic 48 Free Social Media Monitoring ToolsTrendistic (formerly Twist)

Twitter account: trendistic
Trendistic allows you to track trends on Twitter, similarly to what Google Trends does for Google searches. It gathers tweets as they are posted, filters redundant ones and compiles the rest into one-hour intervals. This way, it shows how the frequency of one to four-word phrases fluctuate over time. The result is a visualization of what’s popular Twitter users. You can enter a phrase in the search box to see how its frequency varies over time, or several different topics separated by commas to see how they relate: try comparing “skype” and “microsoft”(http://trendistic.com/skype/microsoft), to see how powerful it can be.

tweetbeep 48 Free Social Media Monitoring ToolsTweetBeep

Twitter account: tweetbeep
Keep track of conversations that mention you, your products, your company, anything, with hourly updates. You can keep track of who’s tweeting your website or blog, even if they use a shortened URL, Great for online reputation management, catching all your @replies and @mentions.

tweetpsych 48 Free Social Media Monitoring ToolsTweetPsych

Twitter account: TweetPsych
TweetPsych uses linguistic analysis algorithms (RID and LIWC) to build a psychological profile of a person based on the content of their tweets. The service analyzes your last 1000 tweets. It works best on accounts that are operated by a single user and use Twitter in a conversational manner, rather than simply a content distribution platform. Created by Dan Zarrella.

tweetreach 48 Free Social Media Monitoring ToolsTweetReach

Twitter account: tweetreachapp
TweetReach measures the impact of social media conversations. Use it to understand how many people were reached by tweets about a topic on Twitter.

twendz 48 Free Social Media Monitoring ToolsTwendz

Twitter account: waggeneredstrom
The twendz Twitter-mining Web application uses the power of Twitter Search, highlighting conversation themes and sentiment of the tweets that talk about topics you are interested in. Using the twendz application gives a glimpse into what’s on people’s minds and their emotional reaction. Mining Twitter conversations alerts you to brewing trends, conversation topics and points of view.

twitalyzer 48 Free Social Media Monitoring ToolsTwitalyzer

Twitter account: Twitalyzer
Analytics for social relationships. Twitalyzer knows who is in your social network and where they live, allowing you to be more targeted in your outreach efforts. Twitalyzer provides Twitter’s most robust benchmark reporting, ranking Twitter users ten different ways. Authored by Eric T. Peterson author and blogger.

twitrratr 48 Free Social Media Monitoring ToolsTwitrratr

Twitter account: twitrratr
Twitrratr built a list of positive keywords and a list of negative keywords. It searches Twitter for a keyword and the results are cross-referenced against adjective lists, then displayed accordingly.

twitter grader 48 Free Social Media Monitoring ToolsTwitter Grader

Twitter account: grader
Twitter Grader lets you check the power of your Twitter profile compared to millions of other users that have been graded. Just enter your Twitter username and you’ll get an instant grade and report. It looks at a variety of factors including the number of followers, power of those followers and the level to which you are engaging the community.

twitter search 48 Free Social Media Monitoring ToolsTwitter Search

Twitter account: twitter
Use Twitter Search if you need to find out what’s happening in the world beyond your personal timeline. Twitter Search lets you search, filter, and otherwise interact with the volumes of news and information being transmitted to Twitter every second. Twitter Search helps you filter all the real-time information coursing through our service. Advanced Search allows you to create your queries using many advanced operators.

twitter stream graphs 48 Free Social Media Monitoring ToolsTwitter StreamGraphs

Twitter account: JeffClark
A StreamGraph is shown for the latest 1000 tweets which contain the search word. You can also enter a Twitter ID preceded by the ‘@’ symbol to see the latest tweets from that user.

twitturly 48 Free Social Media Monitoring ToolsTwitturly

Twitter account: twitturly
Twitturly tracks the URLs flying around the Twitterverse and provides a real-time view of what people are talking about on Twitter. When someone tweets a URL, Twitturly applies it as a vote for that URL. The more votes a URL has in the last 24 hours, the higher it ranks on Twitturly’s Top100.

whathashtag 48 Free Social Media Monitoring ToolsWhatHashtag

Twitter account: whathashtag
WhatHashtag is service that allows you to find the most used Twitter hashtags for the keywords you enter. Search for the keyword and you will automatically get the most popular hashtags used worldwide to discuss your topic. The result retrieves the last 1.000 tweets related to your keyword, and orders hashtags by frequency of use. Using WhatHashtag you will gain visibility when tweeting your opinions, being read beyond your followers in the most effective way.

whounfollowedme 48 Free Social Media Monitoring ToolsWhoUnfollowedMe

Twitter account: whounfollowedme
Who.unfollowed.me is a service that helps you track your unfollowers, in real time, without waiting for a DM, or email. It allows you to check your unfollowers on your schedule, every 15 minutes, without waiting for an email or a direct message.

source: http://www.dreamgrow.com/48-free-social-media-monitoring-tools/

Casual MMOs get between 10-25% of users to pay

There’s been some good number crunching going on at conferences and on the blogosphere to find out the basic economics of casual mmo / free to play companies. From a post a few months ago Jeremy Liew figured that successful MMOGs can expect around $1-2 per unique monthly user. A few of the figures from that post below:

  • Club Penguin: $1.62/mthly user/mo
  • Habbo: $1.30/mthly user/mo
  • Runescape: $0.84/mthly user/moothers from outside that article:
  • Puzzle Pirates: $1.50/mthly user/mo
  • IMVU: $1.66/mthly user/mo (from GigaOM)

Those numbers are remarkably consistent across very different types of properties. Habbo hotel is so different from Runescape, one being non-combat and virtual goods based, the other being subscription and heavily combat oriented, that it’s surprising to not see a massive variation between products. We certainly don’t see that kind of ARPU consistency between, say, subscription based music products like Rhapsody and transaction based one’s like Amazon MP3. That made me a little curious to dig in deeper.

Slicing this a different way, let’s look at the ARPU of the paying userbase. From public numbers we can get that Club Penguin had 700k paying users, 2.6m Unique Users/mo, or 25% paying a $5 arpu. Runescape, also from earlier numbers, is 1m paying at 6m players/mo, that means 16.6% paying. According to an email exchange with Sulka over the weekend, Habbo says 10% of its monthly userbase is paying. And checking in with Daniel James, it looks like Puzzle Pirates has 22% of its active monthly registered playbase paying. Boiling that all together with past figures, we get:

  • Club Penguin: 25% monthly uniques pay, $5/mo per paying user
  • Habbo: 10% monthly players pay, $10.30/mo per paying user
  • Runescape: 16.6% monthly uniques pay, $5/mo per paying user
  • Puzzle Pirates: 22% monthly players pay, $7.95/mo per paying user

Ah, there’s some of the disparity we’d expect. A few things to note here:

  • All of these percentages seem amazingly good compared to other markets. Think about the 2% of the casual downloadable game market that pays, or a 3-5% that a lot of “penny gap” free trial web startups get.
  • The relative percentages-to-arpu ratio start to suggest how you might shape a product to match your goals, but we’d need a few more samples to start to see real patterns. Throw up your numbers if you got ’em.
  • One reason why Club Penguin probably gets such a high relative percentage paying is that you hit the content wall very quickly in CP when you are a non-paying user. Habbo, by contrast, has a much longer shelf life of exploring before you really need to pay up. The real interesting comparison that would help everyone build better products would be to see this comparison after a 90-day cohort. I imagine Habbo’s percentage at that point would be quite similar or possibly better than CP. If any folks want to share cohort numbers we’d be happy to share as well (you know, as soon as we got being around for 90 days).

Note that some of the figures say “uniques” and some say “players” — this is not by accident. One thing I noticed looking through the numbers was that some were counting uniques as “active players”, and then others were using Compete.com/Quantcast numbers – which are “total uniques”. The difference between these two can be anywhere from 20-80%, depending whether the site requires registration to play and what the bounce rate is (% of folks who hit the first page and never go further). If anyone had bounce rates for CP then we could normalize, but lacking that we’ll just have to ballpark it.

source: http://nabeel.typepad.com/brinking/2008/09/theres-been-som.html